Power your UX and design teams with real human insights


Ayda handles 92% of user research tasks so your team can reach the answers faster.

Ayda streamlines operational tasks at every stage of research, whether you're a team of one or one hundred.

  • Track progress across teams
  • See real-time reports on projects, at every stage of the process
  • Scale research capabilities in your team by giving access to multiple teams and team members
  • Download reports and databases securely for your records
  • Recruit and screen existing and target customers for user research
  • Add Ayda into your newsletters and customer emails to recruit for user-testing
  • Recruit the right users using smart screening and our Google Analytics integration
  • Securely build a database of users fast 








  • Retain excellent users and reduce no-shows
  • No-more clunky systems. Ayda is a platform created specifically with user needs at its core meaning they love using it
  • Automated scheduling, reminders and user-communication
  • A dedicated customer support via live chat and email
  • Build a database of users for future research
  • Save, manage users and rate users based on the quality of their feedback
  • Filter by recruitment source, demographic, product usage, tags and custom fields age, location, product-usage and custom fields
  • Add tags to record past participation and information that’s important to you
  • Schedule emails directly from your database
  • Make sure your security, user-protection and ethics are water-tight
  • Reduce the risk to your brand and reputation - and protect your users - by ensuring best practice across all your projects
  • Choose from Ayda’s in-built NDAs, documents and policies and customise to fit your organisation
  • Speed up the process using SES level e-signature documents and get notified once a user has signed
  • GDPR protected
  • MRS Best Practice
  • Give participants a choice of how they want to be paid - including cash payments
  • Keep users happy and retained by paying them how they want to be paid - whether that is with cash, PayPal, bank transfer, voucher or charity donation
  • Pay in over 30 currencies, without hidden fees

Our customers say

"It is worth its weight in (digital) gold as far as I'm concerned!"

KATHRYN COLES
White Rabbit Research - Director

Ready to turn your UX team from busy to productive? Schedule a 20-minute demo with a member of our team.