Ayda Privacy Policy
About this policy
Who should read this policy:
• visitors to our website at https://www.helloayda.com/ (Website);
• users of Ayda Platform (Platform) who access the Platform to set up, runand manage research projects (Researchers);
• individuals invited to the Platform by the Researchers as participants orcandidates in the research projects (Participants);
• individuals representing our prospective customers or any other businesscontacts, including representatives of governmental and regulatorybodies and our suppliers and service providers (Other BusinessContacts).
What is covered:
This policy sets out what information we collect about you,what we use it for and who we share it with. It also explains your rights and whatto do if you have any concerns about your personal data.
Who to contact about this policy: If you have any questions about this privacypolicy, how we handle your personal data or you are looking to exercise one ofyour rights, please contact: support@helloayda.com
Latest updates: This policy was last updated 8th August 2022. We may sometimesneed to update this policy to reflect changes to the way we provide our servicesor to comply with updates to data protection law. Where possible, we will notifyyou of any substantive changes but please check back regularly to see whetherany changes have occurred.
Who checks this policy is enforced: The Information Commissioner’s Office(ICO) is the UK regulator and is responsible for checking that businesses complywith UK Data Protection Law
1. About us
About this policyWe are Particity Limited (trading as Ayda), registered in England and Wales with companynumber 11375698 whose registered address is 63 Bermondsey Street, London, SE1 3XF (we/ us /our).We are the controller of your personal information (which means we decide whatinformation we collect and we use it). With regards to the personal data of Participants, weare both data controller and data processor – see more details in paragraph 2. In particular,with respect to any personal data contained in any surveys and/or questionnaires completed by Participants as part of research carried out by the Researchers, we are a data processoronly, and we do not use any such data for our own purposes.
We are registered with the Information Commissioner’s Office (ICO), the UK regulator fordata protection matters, under number ZA492862.
If you have any questions about this privacy notice or the way that we use your personalinformation, please get in touch using the following details:
Email address: dpo@helloayda.com
Postal address: 63 Bermondsey Street, London, SE1 3XF, United Kingdom
2. Information we collect about you
Personal data (or personal information) means any information which does (or could beused to) identify a living person. We have grouped together the types of personal data thatwe collect and where we receive it from in the tables below (grouped by the category of datasubjects).
Participants
If you are a Participant, Researchers will collect the data from you, store it on our Platform andenable you to activate your accounts on our Platform. To the extent we facilitate research projectsand your interactions with Researchers, we will be acting as a data processor for and on behalf ofthe Researchers. This includes all data collected by the Researchers from the Participants, including all surveys and questionnaires responses.
In addition, we will have an independent relationship with you as the user of our Platform and tothe extent we have a legal relationship with you (under our Participant Terms and Conditions),communicate with you, collect data about your use of the Platform and send you our ownmarketing communications, we will do so as a data controller. The table below sets out the typesof data we collect and process as a data controller
Who should read this policy:
• visitors to our website at https://www.helloayda.com/ (Website);
• users of Ayda Platform (Platform) who access the Platform to set up, runand manage research projects (Researchers);
• individuals invited to the Platform by the Researchers as participants orcandidates in the research projects (Participants);
• individuals representing our prospective customers or any other businesscontacts, including representatives of governmental and regulatorybodies and our suppliers and service providers (Other BusinessContacts).
What is covered:
This policy sets out what information we collect about you,what we use it for and who we share it with. It also explains your rights and whatto do if you have any concerns about your personal data.
Who to contact about this policy: If you have any questions about this privacypolicy, how we handle your personal data or you are looking to exercise one ofyour rights, please contact: support@helloayda.com
Latest updates: This policy was last updated 8th August 2022. We may sometimesneed to update this policy to reflect changes to the way we provide our servicesor to comply with updates to data protection law. Where possible, we will notifyyou of any substantive changes but please check back regularly to see whetherany changes have occurred.
Who checks this policy is enforced: The Information Commissioner’s Office(ICO) is the UK regulator and is responsible for checking that businesses complywith UK Data Protection Law
1. About us
About this policyWe are Particity Limited (trading as Ayda), registered in England and Wales with companynumber 11375698 whose registered address is 63 Bermondsey Street, London, SE1 3XF (we/ us /our).We are the controller of your personal information (which means we decide whatinformation we collect and we use it). With regards to the personal data of Participants, weare both data controller and data processor – see more details in paragraph 2. In particular,with respect to any personal data contained in any surveys and/or questionnaires completed by Participants as part of research carried out by the Researchers, we are a data processoronly, and we do not use any such data for our own purposes.
We are registered with the Information Commissioner’s Office (ICO), the UK regulator fordata protection matters, under number ZA492862.
If you have any questions about this privacy notice or the way that we use your personalinformation, please get in touch using the following details:
Email address: dpo@helloayda.com
Postal address: 63 Bermondsey Street, London, SE1 3XF, United Kingdom
2. Information we collect about you
Personal data (or personal information) means any information which does (or could beused to) identify a living person. We have grouped together the types of personal data thatwe collect and where we receive it from in the tables below (grouped by the category of datasubjects).
Participants
If you are a Participant, Researchers will collect the data from you, store it on our Platform andenable you to activate your accounts on our Platform. To the extent we facilitate research projectsand your interactions with Researchers, we will be acting as a data processor for and on behalf ofthe Researchers. This includes all data collected by the Researchers from the Participants, including all surveys and questionnaires responses.
In addition, we will have an independent relationship with you as the user of our Platform and tothe extent we have a legal relationship with you (under our Participant Terms and Conditions),communicate with you, collect data about your use of the Platform and send you our ownmarketing communications, we will do so as a data controller. The table below sets out the typesof data we collect and process as a data controller
Participants
Types of personal data:
Purpose of processing:
Identity Data – your first and last name or title, and email address.
• To set up and activate your account on our Platform and to identify you as the Participant user of the Platform
• To verify your eligibility to use the Platform
• To communicate with you
• To verify your eligibility to use the Platform
• To communicate with you
Contact Data – your email address, and name.
• To communicate with you (including in relation to your Incentives)
Account Data – email address, password, username, your social media account details (if you choose to use it to access the Platform).
• To activate, maintain and operate your account on the Platform
Financial and Transaction Data – your bank account or other payment information necessary to facilitate redemption of Incentives (as may be determined by our partners who provide payments and rewards facilities to us), your Incentives redemption history.
• To facilitate the redemption of Incentives by you
• To maintain records of all transactions relating to Incentive
• To maintain records of all transactions relating to Incentive
Usage Data - information about how you use our Platform, audit trail of systems used and documents accessed and downloaded
•To enable you to view history of your activities on the Platform
•To analyse how our users interact with the Platform
•To improve our services
•To comply with our legal and regulatory obligations
•To analyse how our users interact with the Platform
•To improve our services
•To comply with our legal and regulatory obligations
Communications Data – records of communications between you and us
• To enable us to keep records related to our business
• To manage our relationship with you
• To comply with our legal and regulatory obligations
• To manage our relationship with you
• To comply with our legal and regulatory obligations
Feedback – information and responses you provide when completing surveys and questionnaires issues by us (for example an exit questionnaire relating to the use of the Platform)
• To analyse your feedback and to improve our services
Technical Data - internet protocol (IP) address, browser type and version, time zone setting and generic location, browser plug-in types and versions, operating system and platform on the devices you use to access our systems
• To operate our Platform and such other purposes as set out in our Cookies Policy
Researchers
Types of personal data:
Purpose of processing:
Identity Data – your first and last name or title, and email address.
• To set up and activate your account on our Platform and to identify you as the Participant user of the Platform
• To verify your eligibility to use the Platform
• To communicate with you
• To verify your eligibility to use the Platform
• To communicate with you
Contact Data – your email address, and name.
• To communicate with you (including in relation to your Incentives)
Account Data – email address, password, username, your social media account details (if you choose to use it to access the Platform).
• To activate, maintain and operate your account on the Platform
Marketing Data - includes your preferences in receiving marketing from us and your communication preferences.
• To enable us to comply with your marketing preferences and to send you our marketing data if we are allowed to do so
Usage Data - information about how you use our Platform, audit trail of systems used and documents accessed and downloaded
•To enable you to view history of your activities on the Platform
•To analyse how our users interact with the Platform
•To improve our services
•To comply with our legal and regulatory obligations
•To analyse how our users interact with the Platform
•To improve our services
•To comply with our legal and regulatory obligations
Communications Data – records of communications between you and us
• To enable us to keep records related to our business
• To manage our relationship with you
• To comply with our legal and regulatory obligations
• To manage our relationship with you
• To comply with our legal and regulatory obligations
Feedback – information and responses you provide when completing surveys and questionnaires issues by us (for example an exit questionnaire relating to the use of the Platform)
• To analyse your feedback and to improve our services
Technical Data - internet protocol (IP) address, browser type and version, time zone setting and generic location, browser plug-in types and versions, operating system and platform on the devices you use to access our systems
• To operate our Platform and such other purposes as set out in our Cookies Policy
Other Business contacts
Types of personal data:
Purpose of processing:
Identity Data – your first and last name or title, and email address.
• To set up and activate your account on our Platform and to identify you as the Participant user of the Platform
• To verify your eligibility to use the Platform
• To communicate with you
• To verify your eligibility to use the Platform
• To communicate with you
Contact Data – your email address, and name.
• To communicate with you (including in relation to your Incentives)
Marketing Data - includes your preferences in receiving marketing from us and your communication preferences.
• To enable us to comply with your marketing preferences and to send you our marketing data if we are allowed to do so
Communications Data – records of communications between you and us
• To enable us to keep records related to our business
• To manage our relationship with you
• To comply with our legal and regulatory obligations
• To manage our relationship with you
• To comply with our legal and regulatory obligations
Company / Employment Data – your job title, employer’s business name
• To enable us to identify which organisation you represent
Website Visitors
Types of personal data:
Purpose of processing:
Technical Data – internet protocol (IP) address, browser type and version, time zone setting and generic location, browser plug-in types and versions, operating system and platform on the devices you use to access our systems.
• As set out in our Cookies Policy
Contact and Communications Data – your email address, telephone number and contact preferences, if you submit a “contact us” request on our website.
• To enable us to respond to your enquiry and keep records of our communications
3. How we use your information
Under UK data protection law, we need a legal reason (known as a lawful basis) for holding,collecting and using your personal data. There are 6 main legal reasons which organisationscan rely on. The most relevant are:
• to enter into and perform our contract with you;
• pursue our legitimate interests (our justifiable business aims) but only if thoseinterests are not outweighed by your other rights and freedoms (e.g. your right toprivacy);
• to comply with a legal obligation that we have;
• where you have consented to us using your personal data a certain way.
The following table sets out when we rely on each lawful basis.
Under UK data protection law, we need a legal reason (known as a lawful basis) for holding,collecting and using your personal data. There are 6 main legal reasons which organisationscan rely on. The most relevant are:
• to enter into and perform our contract with you;
• pursue our legitimate interests (our justifiable business aims) but only if thoseinterests are not outweighed by your other rights and freedoms (e.g. your right toprivacy);
• to comply with a legal obligation that we have;
• where you have consented to us using your personal data a certain way.
The following table sets out when we rely on each lawful basis.
Lawful Basis
When we rely on such lawful basis:
Contract
• When processing of your personal data is necessary inconnection with the contract we have (or will have) with you orthe organisation you work for, for example to fulfil ourobligations under terms and conditions of use of the Platformor any vendor or supplier contract
• Where we retain information to enable us to bring or defendlegal claims.
• Where we retain information to enable us to bring or defendlegal claims.
Legal Obligation
• When we are required to comply with a legal obligation and in orderto do so, we need to use your personal data, for example:
• Recording your preferences (e.g. marketing) to ensure that wecomply with data protection laws
.• Carrying out our due diligence checks
• Recording your preferences (e.g. marketing) to ensure that wecomply with data protection laws
.• Carrying out our due diligence checks
Legitimate Interests
Where using your information is necessary to pursue our legitimatebusiness interests to:
• improve and optimise our Website and/or Platform;
• monitor and make improvements to our Website and/orPlatform to enhance security and prevent fraud;
• to provide our services to you and ensure the properfunctioning of our Website and/or Platform; and
• to protect our business and defend ourselves against legalclaims.
Where we use your information for our legitimate interests, we haveassessed whether such use is necessary and that such use will notinfringe on your other rights and freedoms.
• improve and optimise our Website and/or Platform;
• monitor and make improvements to our Website and/orPlatform to enhance security and prevent fraud;
• to provide our services to you and ensure the properfunctioning of our Website and/or Platform; and
• to protect our business and defend ourselves against legalclaims.
Where we use your information for our legitimate interests, we haveassessed whether such use is necessary and that such use will notinfringe on your other rights and freedoms.
Consent
• Where you have provided your consent to providing us withinformation or allowing us to use or share your information.
• Where you have consented to receive marketing material fromus.
• Where you have consented to receive marketing material fromus.
Where we need to collect your personal data (for example, in order to fulfil a contract we have withyou), failure to provide us with your personal data may mean that we are not able to provide you withthe services. Where we do not have the information required about you to fulfil an order, we mayhave to cancel the service ordered.
4. When we send you marketing messages
We do not send marketing communications to Participants.
We may, from time to time send marketing communications to the Researchers and otherBusiness Contacts. If you have received any marketing messages from us, you can opt out ofthese at any time by following the “unsubscribe” link in the message or contacting us at unsubscribe@helloayda.com.
Opting out of marketing will not affect our processing of your personal data in relation to anyorder you have with us and where we required to use your personal data to fulfil that orderor provide you with certain information.
5. Who we share your information with
We may share your personal data with:
• Our personnel: our employees (or other types of workers) who have contractscontaining confidentiality and data protection obligations in order to process yourorder.
• Our supply chain: other organisations that help us provide our services. We ensurethese organisations only have access to the information required to provide thesupport we use them for and have a contract with them that contains confidentialityand data protection obligations.
• Our website hosting provider: the company who provides website hosting servicesto us may have access to some information (e.g. information from cookies andtracking technologies) to ensure that the Website is working correctly.
• Our cloud service provider: which we use to store information about our customersand which enables us to deal with enquiries and provide our services.• Regulatory authorities: such as HM Revenue & Customs.
• Our professional advisers: such as our accountants or legal advisors where werequire specialist advice to help us conduct our business.
• Third party marketing providers: such as SendinBlue and FreshWorks when yousign up to receive marketing messages or newsletters from us.
• Any actual or potential buyer of our business.
If we were asked to provide personal data in response to a court order or legal request (e.g.from the police), we would seek legal advice before disclosing any information and carefullyconsider the impact on your rights when providing a response
6. Where your information is located or transferred to
We store company information (including your personal data) in servers located in the UnitedKingdom. We have proper mechanisms in place to ensure that transfer to that country iscompliant with relevant data protection laws.
Otherwise, we will only transfer information outside of the UK or the EU where we have avalid legal mechanism in place (e.g. by using contracts approved by the EuropeanCommission or UK Secretary of State).
7. How we keep your information safe
We have put in place appropriate security and safety measures to prevent your personal datafrom being lost or illegally accessed by those who do not have permission. These measuresinclude:
• access controls and user authentication (including multi-factor authentication);
• internal IT and network security;
• regular testing and review of our security measures;• staff policies and training;
• incident and breach reporting processes;• business continuity and disaster recovery processes.
In the event that there is an event or incident affecting your personal data, we will keep youinformed. We may also need to notify the regulator (where required under data protection law) and if we make decisions about personal data about your data jointly with another party(for example, if a third party marketing provider), we may need to notify them.
8. How long we keep your information
Where we are responsible for making decisions about how to collect and use your personaldata, we will only keep your personal data for as long as necessary to fulfil the purposes wecollected it for or as long as required to fulfil our legal obligations.
When we consider how long to keep your personal data, we will consider whether it is stillnecessary to keep it for the purpose which we collected it or whether the same purposecould be achieved by holding less personal data. We will also consider the volume, nature,and sensitivity of the personal data and the potential harm to you if there was an incidentaffecting your personal data.
We may keep Identity Data, Contact Data and certain other data (specifically, any exchangesbetween us by email or any other means) for up to seven years after the end of ourcontractual relationship with you.
If you browse our Website, we keep personal data collected through our analytics tools foronly as long as necessary to fulfil the purposes we collected it for (see our cookie policy forfurther information).
If you have asked for information from us or you have subscribed to our mailing list, we keepyour details for a reasonable time or until you ask us to stop contacting you.
9. Your legal rights
You have specific legal rights in relation to your personal data.
We can decide not to take any action in relation to a request where we have been unable toconfirm your identity (this is one of our security processes to make sure we keep informationsafe) or if we feel the request is unfounded or excessive. We may charge a fee where wedecide to proceed with a request that we believe is unfounded or excessive. If this happenswe will always inform you in writing.
Your legal rights are as follows:
4. When we send you marketing messages
We do not send marketing communications to Participants.
We may, from time to time send marketing communications to the Researchers and otherBusiness Contacts. If you have received any marketing messages from us, you can opt out ofthese at any time by following the “unsubscribe” link in the message or contacting us at unsubscribe@helloayda.com.
Opting out of marketing will not affect our processing of your personal data in relation to anyorder you have with us and where we required to use your personal data to fulfil that orderor provide you with certain information.
5. Who we share your information with
We may share your personal data with:
• Our personnel: our employees (or other types of workers) who have contractscontaining confidentiality and data protection obligations in order to process yourorder.
• Our supply chain: other organisations that help us provide our services. We ensurethese organisations only have access to the information required to provide thesupport we use them for and have a contract with them that contains confidentialityand data protection obligations.
• Our website hosting provider: the company who provides website hosting servicesto us may have access to some information (e.g. information from cookies andtracking technologies) to ensure that the Website is working correctly.
• Our cloud service provider: which we use to store information about our customersand which enables us to deal with enquiries and provide our services.• Regulatory authorities: such as HM Revenue & Customs.
• Our professional advisers: such as our accountants or legal advisors where werequire specialist advice to help us conduct our business.
• Third party marketing providers: such as SendinBlue and FreshWorks when yousign up to receive marketing messages or newsletters from us.
• Any actual or potential buyer of our business.
If we were asked to provide personal data in response to a court order or legal request (e.g.from the police), we would seek legal advice before disclosing any information and carefullyconsider the impact on your rights when providing a response
6. Where your information is located or transferred to
We store company information (including your personal data) in servers located in the UnitedKingdom. We have proper mechanisms in place to ensure that transfer to that country iscompliant with relevant data protection laws.
Otherwise, we will only transfer information outside of the UK or the EU where we have avalid legal mechanism in place (e.g. by using contracts approved by the EuropeanCommission or UK Secretary of State).
7. How we keep your information safe
We have put in place appropriate security and safety measures to prevent your personal datafrom being lost or illegally accessed by those who do not have permission. These measuresinclude:
• access controls and user authentication (including multi-factor authentication);
• internal IT and network security;
• regular testing and review of our security measures;• staff policies and training;
• incident and breach reporting processes;• business continuity and disaster recovery processes.
In the event that there is an event or incident affecting your personal data, we will keep youinformed. We may also need to notify the regulator (where required under data protection law) and if we make decisions about personal data about your data jointly with another party(for example, if a third party marketing provider), we may need to notify them.
8. How long we keep your information
Where we are responsible for making decisions about how to collect and use your personaldata, we will only keep your personal data for as long as necessary to fulfil the purposes wecollected it for or as long as required to fulfil our legal obligations.
When we consider how long to keep your personal data, we will consider whether it is stillnecessary to keep it for the purpose which we collected it or whether the same purposecould be achieved by holding less personal data. We will also consider the volume, nature,and sensitivity of the personal data and the potential harm to you if there was an incidentaffecting your personal data.
We may keep Identity Data, Contact Data and certain other data (specifically, any exchangesbetween us by email or any other means) for up to seven years after the end of ourcontractual relationship with you.
If you browse our Website, we keep personal data collected through our analytics tools foronly as long as necessary to fulfil the purposes we collected it for (see our cookie policy forfurther information).
If you have asked for information from us or you have subscribed to our mailing list, we keepyour details for a reasonable time or until you ask us to stop contacting you.
9. Your legal rights
You have specific legal rights in relation to your personal data.
We can decide not to take any action in relation to a request where we have been unable toconfirm your identity (this is one of our security processes to make sure we keep informationsafe) or if we feel the request is unfounded or excessive. We may charge a fee where wedecide to proceed with a request that we believe is unfounded or excessive. If this happenswe will always inform you in writing.
Your legal rights are as follows:
Access: You must be told if your personal data is being used and you can ask for a copy of your personal data as well as information about how we are using it to make sure we are abiding by the law.
Correction: You can ask us to correct your personal data if it is inaccurate or incomplete. We might need to verify the new information before we make any changes
Deletion: You can ask us to delete or remove your personal data if there is no good reason for us to continuing holding it or if you have asked us to stop using it. If we think there is a good reason to keep the information you have asked us to delete (e.g. to comply with regulatory requirements), we will let you know and explain our decision
Restriction: You can ask us to restrict how we use your personal data and temporarily limit the way we use it (e.g. whilst you check that the personal data we hold for you is correct).
Objection: You can object to us using your personal data if you want us to stop using it. We always comply with your request if you ask us to stop sending you marketing communications but in other cases, we decide whether we will continue. If we think there is a good reason for us to keep using the information, we will let you know and explain our decision.
Portability: You can ask us to send you or another organisation an electronic copy of your personal data.
Complaints: If you are unhappy with the way we collect and use your personal data, you can complain to the Information Commissioner or another relevant supervisory body, but we hope that we can respond to your concerns before it reaches that stage. Please contact us at dpo@helloayda.com.
If you would like to exercise any of your legal rights, please contact: dpo@helloayda.com.
10. Our cookie policy
Our Website uses cookies and similar technologies.
Cookies are small text files that are downloaded to your device. Cookies contain uniquelygenerated references which are used to distinguish you from other users. They allowinformation gathered on one webpage to be stored until it is needed for use on another,allowing our Website to provide you with a personalised experience (like remembering yourfavourites) and provide us with statistics about how you interact with our Website.
Cookies are not harmful to your devices (like a virus or malicious code) but some individualsprefer not to share their information (for example, to avoid targeted advertising).
Different types of cookies
Session vs. persistent cookies: cookies have a limited lifespan. Cookies which only last a shorttime or end when you close your browser are called session cookies. Cookies which remainon your device for longer are called persistent cookies (these are the type of cookies allowwebsites to remember your details when you log back onto them).
First party vs third party cookies: cookies placed on your device by the website owner arecalled first party cookies. When the website owner uses other businesses’ technology tohelp them manage and monitor their website, the cookies added by the other business arecalled third party cookies.
Categories of cookies: cookies can be grouped by what they help the website or websiteowner do (the Purpose).• Necessary cookies are cookies which help the Website to run properly (when theyare strictly necessary cookies it means their only function is to help the website work).
• Performance cookies help a Website owner understand and analyse how Websitevisitors use their website.
• Analytical cookies are used to understand how visitors interact with the Website.These cookies help provide information on metrics the number of visitors, bouncerate, etc.
• Marketing cookies tailor online adverts to reflect the content you have previouslybrowse and help inform companies about your interests so they can show you relevantadverts.
What do we use cookies for?
We use cookies to:
• to track how visitors use our Website
• to record whether you have seen specific messages we display on our Website
• to keep you signed into our Website
• where we post content and links to content, we use cookies to capture and analyseinformation such as number of views and shares
The cookies we use are:
10. Our cookie policy
Our Website uses cookies and similar technologies.
Cookies are small text files that are downloaded to your device. Cookies contain uniquelygenerated references which are used to distinguish you from other users. They allowinformation gathered on one webpage to be stored until it is needed for use on another,allowing our Website to provide you with a personalised experience (like remembering yourfavourites) and provide us with statistics about how you interact with our Website.
Cookies are not harmful to your devices (like a virus or malicious code) but some individualsprefer not to share their information (for example, to avoid targeted advertising).
Different types of cookies
Session vs. persistent cookies: cookies have a limited lifespan. Cookies which only last a shorttime or end when you close your browser are called session cookies. Cookies which remainon your device for longer are called persistent cookies (these are the type of cookies allowwebsites to remember your details when you log back onto them).
First party vs third party cookies: cookies placed on your device by the website owner arecalled first party cookies. When the website owner uses other businesses’ technology tohelp them manage and monitor their website, the cookies added by the other business arecalled third party cookies.
Categories of cookies: cookies can be grouped by what they help the website or websiteowner do (the Purpose).• Necessary cookies are cookies which help the Website to run properly (when theyare strictly necessary cookies it means their only function is to help the website work).
• Performance cookies help a Website owner understand and analyse how Websitevisitors use their website.
• Analytical cookies are used to understand how visitors interact with the Website.These cookies help provide information on metrics the number of visitors, bouncerate, etc.
• Marketing cookies tailor online adverts to reflect the content you have previouslybrowse and help inform companies about your interests so they can show you relevantadverts.
What do we use cookies for?
We use cookies to:
• to track how visitors use our Website
• to record whether you have seen specific messages we display on our Website
• to keep you signed into our Website
• where we post content and links to content, we use cookies to capture and analyseinformation such as number of views and shares
The cookies we use are:
Cookie
Purpose
What it does
How long it lasts
_ga
Analytical cookie
This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors
2 years
_gid
Analytical cookie
Used by Google Analytics to anonymously distinguish users. See Google Analytics Cooke Usage for more information.
24 hours
_gcl_au
Marketing cookie
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. See Advertising Cookies for more information.
90 days
_fw_crm_v
Session cookie
Used to track Visitor/User identity and chat sessions performed by the User for our Online Chat Tool See FreshChat Cookies for more information.
1 year
ARRAffinity,ARRAffinity,.AspNetCore(various)
Necessary cookies
Used by the Ayda platform to ensure correct operation of the platform
Up to 1 year
ai_session, ai_user
Performance cookies
Used by the Ayda platform to monitor usage of the platform using Microsoft Azure Application Insights See Azure Application Insights for more information.
1 year
We can only use cookies with your permission (you will be prompted by a message when you firstvisit our Website, also known as a cookie banner, where you can choose to accept or decline ourcookies).
You can choose to decline cookies but if you turn off necessary cookies, some pages and functionson our Website may not work properly. You can also manage cookies through your browser settingsor device settings (your user manual should contain additional information).
You can also delete cookies directly with the relevant third parties (for example, you can disableGoogle Analytics on their website).
You can choose to decline cookies but if you turn off necessary cookies, some pages and functionson our Website may not work properly. You can also manage cookies through your browser settingsor device settings (your user manual should contain additional information).
You can also delete cookies directly with the relevant third parties (for example, you can disableGoogle Analytics on their website).
