In order for us to facilitate our Services, we collect information about our Business Customers (each a “Payor”), the Researchers from our Business Customers that use our Services, as well as Participants in their research projects (each a “Payee”) when they use our services and website at www.helloayda.com and www.particity.co.uk.
We collect Personal Data about you when you visit our Sites or use our Services. The majority of information we collect is to comply with Anti-Money Laundering regulations as well as various Know Your Customer requirements. In light of these regulations we need to verify the accuracy of the information provided which includes the following:
When you register to use our Services by establishing a Participant Account, we will collect your data as necessary to offer and fulfil the Services. To register as a participant, you will need to provide us with details including your name, email address and telephone number. We require you to provide us with additional Personal Data as you use our Services including postal address and identification information.
When you register to use our Services by establishing a Business Account we will collect data as necessary to offer and fulfil the Services. To establish a Business Account, we require you to provide us with details including company name, telephone number, website URL, company registration number and registered business address.
When Participants use our Services or access our Sites, for example to receive money, we collect information to facilitate the transaction, as well as other information associated with the transaction such as amount sent.
When Businesses use our Services or access our Sites, we collect Personal Data they provide us about the Researchers and Participants associated with the project and transaction.
The amount of Personal Data collected on our Participant registration form is kept to a minimum. As described below, all information collected is essential for the activity of our Site and is collected either:
The Participant registration is divided into 2 steps:
Moreover, again for security reasons, we recommend that you renew your password at least every 12 months via the Ayda site. You can renew your password at any time by clicking the “forgotten password” link when you log into your Account (this link can be found under the Password field).
Storage of your password: Your password is encrypted to ensure confidentiality. Your password is not kept in plain text on our site but is automatically transformed by means of a cryptographic function. No one but you can access your password. Therefore, if you forget your password there is no point contacting our team. When you log into your Account, you will see the “forgotten password” link, allowing you to create a new password.
When a business registers to use the Services of the Site a business representative is required to complete a Company Registration Form. The information on this form is required so that we can verify the identity of the organisation. Although it is not necessary for us to be regulated by the FCA to provide our Services we take security measures to comply with Anti-Money Laundering regulations as well as various Know Your Customer requirements. This requires that we have the following details:
In order to access the Services on our Site it is necessary for a limited amount of Personal Data to be collected on the Researchers that will access the Business Account to use our Services. This information is essential for the activity of our Site to ensure that Researchers can:
Personal Data collected on Researchers includes:
NB : If registration on our Site is not fully completed in time – by clicking on the confirmation link sent by email at the end of step 1 within 24 hours – or is not validated by Ayda trading as Particity Limited, then all the personal information entered during the process is immediately and automatically deleted.
We only retain information as long as is necessary in relation to the purpose for which it was gathered. The information you provided when you registered on the Ayda website and any further information you provide, will be retained on the basis that it will allow us to continually assess you against the participant needs of clients for their projects, and it will be retained as long as you do not withdraw your consent. We may periodically contact you to ask you to check that your information is up to date.
Ayda works with selected third-parties to enable us to effectively carry out our work. If any third-party processes your personal information on our behalf, we always make sure that they handle your data with the same levels of security, control and care that we do, and we will have thoroughly checked their suitability for such purpose before we partner with them. In the normal course of our business we will share your personal information with:
In passing your personal information to a client in relation to a project, such information will be passed to them by us under defined terms and conditions that relate to their data privacy responsibilities under GDPR for processing your data as a data controller. Beyond these third parties that we deal with in the normal course of our business, we will not sell or pass on your personal information to any other parties.
Personal information may also be disclosed to entities based outside the European Economic Area (“EEA”), to third parties (as part of the information generally contained in business) in the event of a sale of the business, or a reorganisation of the business, or as otherwise required or permitted by law or applicable regulator.
Ayda does not sell or rent personal data to marketers or unaffiliated third parties. Where lawful to do so, and subject to your consent where required, we may communicate with you about our Services. If you wish to unsubscribe from receiving our e-mail marketing communications, please opt-out via the unsubscribe link included in such emails, and we will stop sending you communications.
We will not share Participant Account information with a third-party based on an Account connection. Before authorising an account connection, you should review the privacy notice of any third-party that you authorised to have an account connection that will gain access to your Personal Data as part of the Account connection.
We take reasonable steps to protect your Personal Data against loss, misuse, unauthorised access, disclosure, and alteration information. While we are dedicated to securing our systems and Services, you are responsible for securing and maintaining the privacy of your password(s) and Account/profile registration information and verifying that the Personal Data we maintain about you is accurate and current.
Subject to limitations set out in EEA data protection laws, you have certain rights in respect of your Personal Data. The specific provisions relating to EU personal data are described in this section.
We have two bases for data processing of EU personal data:
You may have some or all of the following rights available to you in respect of your personal data:
Please contact us if you wish to exercise these rights. Please note that we may request proof of identity. You are entitled to one copy of information free of charge; however, we may charge a reasonable fee if your request is manifestly unfounded or excessive, particularly if it is repetitive. We will endeavour to respond to your request within all applicable timeframes.
You also have the right to lodge a complaint with a supervisory authority for data protection to enforce your rights as specified above. You can find details on how to do this on the UK Information Commissioner’s Office (“ICO”) website at https://ico.org.uk/concerns/.
If you have an Account you generally can review and edit Personal Data in the Account by logging in and updating the information directly.
Last updated 20 March 2022