Case Study

Progressive Partnership

“As an ISO accredited company, compliance and GDPR is incredibly important to us. With Ayda (previously Particity) we make sure nothing falls through the cracks.”


Progressive Partnership is an ISO accredited research agency who take their duty of safeguarding participant data very seriously.  

Previously the job of collecting consent and processing payment was manual. This meant that participant data was held in various locations. As a result, Progressive identified that they were potentially at risk of breaching compliance and were draining valuable team member resources.

Participant consent used to be captured at different stages meaning forecasting retention within projects could be a challenge.


Progressive Partnership found Ayda met all the criteria they were looking for in an operations partner.  

Participant data is now safeguarded on one platform. They are able to manage and track participant consent and the team have been able to forecast attendance rates, mitigating against risk of drop out.

This has streamlined research operations and significantly reduced manual processes.


In utilising all capabilities of the platform, the team deliver projects on time and to budget, reducing drop out risk whilst maintaining rigorous levels of compliance throughout.  

Participants are also happy that they can claim their incentive within minutes of it being authorised, delivering a better experience for all: “It’s less stress for me, our recruiters are happier, the participants are happier, everyone is happier”.

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