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Get Better Answers: A guide to crafting non-bias and effective questions in user research
Before founding Ayda, Shifra Cook (Ayda’s founder and CEO) spent 20 years in user research working for corporates, charities and government bodies. During this time she conducted hundreds of user interviews for things like new products, new features and new policies and went on to design the user research framework for some of the leading market research agencies.
Over the coming months, Shifra will be running a series of sessions on user research based on her first-hand experience and the learnings of user research experts and theorists. The first session, Get Better Answers: A guide to effective questioning in user research, took place on 15th November 2022.
It is suitable for anyone who wants to sharpen their user research skills, or who is new to user research altogether.
This session covers:
- How to build trust and rapport with a research participant
- A guide to effective questions
- How to spot cognitive bias and the question framework to avoid them
Connect with Shifra and Ayda for more insights and learnings. To be the first to hear about our next session, sign-up to our newsletter.
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