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Researching Gen Z: Strategies for Engaging a Dynamic Generation 🧠

Gen Z is very different than any other generation we’ve experienced so far when it comes to consumption and user journeys. The introduction of technology at a progressively younger age, has exposed an entirely new consumer group which has in-turn changed how researchers do their research. We have narrowed down our tips for conducting research with Gen Z to three categories: engagement, methodology and authenticity.

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Researching Gen Z: Strategies for Engaging a Dynamic Generation 🧠

Gen Z is very different than any other generation we’ve experienced so far when it comes to consumption and user journeys. The introduction of technology at a progressively younger age, has exposed an entirely new consumer group which has in-turn changed how researchers do their research. We have narrowed down our tips for conducting research with Gen Z to three categories: engagement, methodology and authenticity.

The Ayda Team

3.20.23

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Mastering User Research: Your Ultimate Guide to Online Courses 🚀

Whether you’re new to user research or just need a refresh here are our top recommendations for user research online courses.

The Ayda Team

2.1.23

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Decoding Gen Z: A Practical Guide to Research Success

Dive into Gen Z research strategies that embrace authenticity, shareability, and tailored messaging. Elevate your understanding of this dynamic generation now! 🚀🔍

The Ayda Team

1.13.23

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5 Unmissable UX Events Happening in 2023

The time has come to decide which 2023 UX events you want to attend.

The Ayda Team

1.9.23

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Streamlining Transcription: Unveiling the Best Online Services 📜

From pay-as-you-go to billed yearly, our top picks for transcribing services have options for everyone.

The Ayda Team

12.22.22

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Navigating GDPR in User Research with Ayda 🛡️

GDPR is one of the touchiest topics in user research. In the intricate dance of data protection and research excellence, Ayda is your guiding light.

The Ayda Team

12.9.22

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🚀 Mastering Your First User Research Project in 6 Simple Steps 🕵️‍♀️

Are you ready to dive into your first user research project?

The Ayda Team

12.2.22

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From Busy to Productive

How Ayda can help move your team from busy to productive.

The Ayda Team

1.16.23

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Get Better Answers: A guide to crafting non-bias and effective questions in user research

Get Better Answers: A guide to effective questioning in user research, took place on 15th November 2022.

Shifra Cook

Founder & CEO

11.15.22

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How to recruit research participants using LinkedIn

When budgets are minimal and capacity is tight, you’ll want to recruit quality users quickly and with as little dent to your budget as possible. If you have no budget to work with a user-recruitment service, which can quickly become pricey, you could consider recruiting via LinkedIn.

The Ayda Team

11.18.22

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How to recruit existing customers for your research

Once you’ve managed to bring your company and colleagues around to investing in User Research it’s time to recruit participants.

The Ayda Team

12.16.22

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How to build trust with users when conducting user research

The difficulty with user testing is that you’re asking a total stranger to open up and share their thoughts and feelings. So, in order to conduct effective user research, it’s essential to build trust and rapport with research participants, as quickly as possible.

The Ayda Team

11.4.22

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5 ways to convince your organisation to invest in user-research

You’ve secured a job as the first UX researcher in a company with a strong focus on innovation and growth. As the first person conducting user experience research in the organisation, the pressure is on.

The Ayda Team

10.28.22

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The 'Why's of Taking Part in Research

We know that research wouldn’t exist without its participants, which is why it’s so important to know how to recruit them successfully and build strong relationships. By knowing the reasons behind their decision making, researchers can build effective recruitment strategies that appeal directly to the participants.

The Ayda Team

5.24.22

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Hello Ayda!

We’re excited to announce our new name and identity. Hello Ayda, goodbye Particity! Read about our journey creating a new name and identity for our growing ResTech business.

The Ayda Team

4.22.22

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Doing More For Less: Are You Looking For A Partner Or A Supplier?

Operational innovation is a broad area; it can range from small adjustments and plugins to more complex changes that require long-term integration and support.

Shifra Cook

Founder & CEO

5.22.22

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Researching Gen Z: Strategies for Engaging a Dynamic Generation 🧠

Gen Z is very different than any other generation we’ve experienced so far when it comes to consumption and user journeys. The introduction of technology at a progressively younger age, has exposed an entirely new consumer group which has in-turn changed how researchers do their research. We have narrowed down our tips for conducting research with Gen Z to three categories: engagement, methodology and authenticity.

Read more

Mastering User Research: Your Ultimate Guide to Online Courses 🚀

Whether you’re new to user research or just need a refresh here are our top recommendations for user research online courses.

Read more

Decoding Gen Z: A Practical Guide to Research Success

Dive into Gen Z research strategies that embrace authenticity, shareability, and tailored messaging. Elevate your understanding of this dynamic generation now! 🚀🔍

Read more

5 Unmissable UX Events Happening in 2023

The time has come to decide which 2023 UX events you want to attend.

Read more

Streamlining Transcription: Unveiling the Best Online Services 📜

From pay-as-you-go to billed yearly, our top picks for transcribing services have options for everyone.

Read more

Navigating GDPR in User Research with Ayda 🛡️

GDPR is one of the touchiest topics in user research. In the intricate dance of data protection and research excellence, Ayda is your guiding light.

Read more

From Busy to Productive

How Ayda can help move your team from busy to productive.

Read more

Get Better Answers: A guide to crafting non-bias and effective questions in user research

Get Better Answers: A guide to effective questioning in user research, took place on 15th November 2022.

Read more

How to recruit research participants using LinkedIn

When budgets are minimal and capacity is tight, you’ll want to recruit quality users quickly and with as little dent to your budget as possible. If you have no budget to work with a user-recruitment service, which can quickly become pricey, you could consider recruiting via LinkedIn.

Read more

How to recruit existing customers for your research

Once you’ve managed to bring your company and colleagues around to investing in User Research it’s time to recruit participants.

Read more

How to build trust with users when conducting user research

The difficulty with user testing is that you’re asking a total stranger to open up and share their thoughts and feelings. So, in order to conduct effective user research, it’s essential to build trust and rapport with research participants, as quickly as possible.

Read more

5 ways to convince your organisation to invest in user-research

You’ve secured a job as the first UX researcher in a company with a strong focus on innovation and growth. As the first person conducting user experience research in the organisation, the pressure is on.

Read more

The 'Why's of Taking Part in Research

We know that research wouldn’t exist without its participants, which is why it’s so important to know how to recruit them successfully and build strong relationships. By knowing the reasons behind their decision making, researchers can build effective recruitment strategies that appeal directly to the participants.

Read more

Hello Ayda!

We’re excited to announce our new name and identity. Hello Ayda, goodbye Particity! Read about our journey creating a new name and identity for our growing ResTech business.

Read more

Doing More For Less: Are You Looking For A Partner Or A Supplier?

Operational innovation is a broad area; it can range from small adjustments and plugins to more complex changes that require long-term integration and support.

Read more