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Adapting research to a new generation – recruiting Gen Z for research

Gen Z is different than any other generation we’ve experienced so far. How do we adapt our research to fit?

Grace Oggero

1.13.23

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5 Unmissable UX Events Happening in 2023

The time has come to decide which 2023 UX events you want to attend.

Grace Oggero

1.9.23

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Best of: Transcription Services

From pay-as-you-go to billed yearly, our top picks for transcribing services have options for everyone.

Grace Oggero

12.22.22

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GDPR and User Research

GDPR is one of the touchiest topics in user research. As user researchers, the responsibility does not entirely sit with you, but it is important to understand what GDPR is and how that will affect the research you do.

Grace Oggero

12.9.22

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6 Simple Steps for Managing Your First User Research Project

Make sure you're ready to go for your first UXR project!

Hannah Martin

12.2.22

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From Busy to Productive

How Ayda can help move your team from busy to productive.

Grace Oggero

1.16.23

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Get Better Answers: A guide to crafting non-bias and effective questions in user research

Get Better Answers: A guide to effective questioning in user research, took place on 15th November 2022.

Shifra Cook

Founder & CEO

11.15.22

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How to recruit research participants using LinkedIn

When budgets are minimal and capacity is tight, you’ll want to recruit quality users quickly and with as little dent to your budget as possible. If you have no budget to work with a user-recruitment service, which can quickly become pricey, you could consider recruiting via LinkedIn.

Hannah Martin

11.18.22

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How to recruit existing customers for your research

Once you’ve managed to bring your company and colleagues around to investing in User Research it’s time to recruit participants.

Grace Oggero

12.16.22

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How to build trust with users when conducting user research

The difficulty with user testing is that you’re asking a total stranger to open up and share their thoughts and feelings. So, in order to conduct effective user research, it’s essential to build trust and rapport with research participants, as quickly as possible.

Grace Oggero

11.4.22

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5 ways to convince your organisation to invest in user-research

You’ve secured a job as the first UX researcher in a company with a strong focus on innovation and growth. As the first person conducting user experience research in the organisation, the pressure is on.

Hannah Martin

10.28.22

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The 'Why's of Taking Part in Research

We know that research wouldn’t exist without its participants, which is why it’s so important to know how to recruit them successfully and build strong relationships. By knowing the reasons behind their decision making, researchers can build effective recruitment strategies that appeal directly to the participants.

Grace Oggero

5.24.22

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Hello Ayda!

We’re excited to announce our new name and identity. Hello Ayda, goodbye Particity! Read about our journey creating a new name and identity for our growing ResTech business.

Shifra Cook

Founder & CEO

4.22.22

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Doing More For Less: Are You Looking For A Partner Or A Supplier?

Operational innovation is a broad area; it can range from small adjustments and plugins to more complex changes that require long-term integration and support.

Shifra Cook

Founder & CEO

5.22.22

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