Adapting research to a new generation – conducting research with Gen Z
Gen Z is very different than any other generation we’ve experienced so far when it comes to consumption and user journeys. The introduction of technology at a progressively younger age, has exposed an entirely new consumer group which has in-turn changed how researchers do their research. We have narrowed down our tips for conducting research with Gen Z to three categories: engagement, methodology and authenticity.
Adapting research to a new generation – conducting research with Gen Z
Gen Z is very different than any other generation we’ve experienced so far when it comes to consumption and user journeys. The introduction of technology at a progressively younger age, has exposed an entirely new consumer group which has in-turn changed how researchers do their research. We have narrowed down our tips for conducting research with Gen Z to three categories: engagement, methodology and authenticity.
Best of: User Research Online Courses
Whether you’re new to user research or just need a refresh here are our top recommendations for user research online courses.
Adapting research to a new generation – recruiting Gen Z for research
Gen Z is different than any other generation we’ve experienced so far. How do we adapt our research to fit?
5 Unmissable UX Events Happening in 2023
The time has come to decide which 2023 UX events you want to attend.
Best of: Transcription Services
From pay-as-you-go to billed yearly, our top picks for transcribing services have options for everyone.
GDPR and User Research
GDPR is one of the touchiest topics in user research. As user researchers, the responsibility does not entirely sit with you, but it is important to understand what GDPR is and how that will affect the research you do.
6 Simple Steps for Managing Your First User Research Project
Make sure you're ready to go for your first UXR project!
Get Better Answers: A guide to crafting non-bias and effective questions in user research
Get Better Answers: A guide to effective questioning in user research, took place on 15th November 2022.
How to recruit research participants using LinkedIn
When budgets are minimal and capacity is tight, you’ll want to recruit quality users quickly and with as little dent to your budget as possible. If you have no budget to work with a user-recruitment service, which can quickly become pricey, you could consider recruiting via LinkedIn.
How to recruit existing customers for your research
Once you’ve managed to bring your company and colleagues around to investing in User Research it’s time to recruit participants.
How to build trust with users when conducting user research
The difficulty with user testing is that you’re asking a total stranger to open up and share their thoughts and feelings. So, in order to conduct effective user research, it’s essential to build trust and rapport with research participants, as quickly as possible.
5 ways to convince your organisation to invest in user-research
You’ve secured a job as the first UX researcher in a company with a strong focus on innovation and growth. As the first person conducting user experience research in the organisation, the pressure is on.
The 'Why's of Taking Part in Research
We know that research wouldn’t exist without its participants, which is why it’s so important to know how to recruit them successfully and build strong relationships. By knowing the reasons behind their decision making, researchers can build effective recruitment strategies that appeal directly to the participants.
Hello Ayda!
We’re excited to announce our new name and identity. Hello Ayda, goodbye Particity! Read about our journey creating a new name and identity for our growing ResTech business.
Doing More For Less: Are You Looking For A Partner Or A Supplier?
Operational innovation is a broad area; it can range from small adjustments and plugins to more complex changes that require long-term integration and support.
Adapting research to a new generation – conducting research with Gen Z
Gen Z is very different than any other generation we’ve experienced so far when it comes to consumption and user journeys. The introduction of technology at a progressively younger age, has exposed an entirely new consumer group which has in-turn changed how researchers do their research. We have narrowed down our tips for conducting research with Gen Z to three categories: engagement, methodology and authenticity.
Best of: User Research Online Courses
Whether you’re new to user research or just need a refresh here are our top recommendations for user research online courses.
Adapting research to a new generation – recruiting Gen Z for research
Gen Z is different than any other generation we’ve experienced so far. How do we adapt our research to fit?
5 Unmissable UX Events Happening in 2023
The time has come to decide which 2023 UX events you want to attend.
Best of: Transcription Services
From pay-as-you-go to billed yearly, our top picks for transcribing services have options for everyone.
GDPR and User Research
GDPR is one of the touchiest topics in user research. As user researchers, the responsibility does not entirely sit with you, but it is important to understand what GDPR is and how that will affect the research you do.
6 Simple Steps for Managing Your First User Research Project
Make sure you're ready to go for your first UXR project!
Get Better Answers: A guide to crafting non-bias and effective questions in user research
Get Better Answers: A guide to effective questioning in user research, took place on 15th November 2022.
How to recruit research participants using LinkedIn
When budgets are minimal and capacity is tight, you’ll want to recruit quality users quickly and with as little dent to your budget as possible. If you have no budget to work with a user-recruitment service, which can quickly become pricey, you could consider recruiting via LinkedIn.
How to recruit existing customers for your research
Once you’ve managed to bring your company and colleagues around to investing in User Research it’s time to recruit participants.
How to build trust with users when conducting user research
The difficulty with user testing is that you’re asking a total stranger to open up and share their thoughts and feelings. So, in order to conduct effective user research, it’s essential to build trust and rapport with research participants, as quickly as possible.
5 ways to convince your organisation to invest in user-research
You’ve secured a job as the first UX researcher in a company with a strong focus on innovation and growth. As the first person conducting user experience research in the organisation, the pressure is on.
The 'Why's of Taking Part in Research
We know that research wouldn’t exist without its participants, which is why it’s so important to know how to recruit them successfully and build strong relationships. By knowing the reasons behind their decision making, researchers can build effective recruitment strategies that appeal directly to the participants.
Hello Ayda!
We’re excited to announce our new name and identity. Hello Ayda, goodbye Particity! Read about our journey creating a new name and identity for our growing ResTech business.
Doing More For Less: Are You Looking For A Partner Or A Supplier?
Operational innovation is a broad area; it can range from small adjustments and plugins to more complex changes that require long-term integration and support.
