Who is Ayda

Created for researchers by researchers, Ayda is here to ensure that both the researcher and participant experience is seamless every step of the way.

Who We Are

Ayda's journey began with Shifra Cook, an experienced entrepreneur, former researcher, and strategist, who founded the company in 2021.

Since then, our team has grown, welcoming talented individuals from various backgrounds like finance, tech, marketing, customer service, and product development.
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At Ayda, our shared core values are the driving force behind our work. As we continue to build the future of Ayda, we are excited to share more about our mission and vision.

Shifra Cook

Founder & CEO

Our team

Leadership

Shifra Cook

Clare Jackson

Paul Bullivant

Advisors

Richard Thornton

Hugh Chappell

Andrew Cook

Bernardus Vorster

What We Do

Ayda is your gateway to effortless end-to-end participant and research management.
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Right from the moment you set up your account, we make it our mission to streamline your processes and minimize data risks.

With a focus on elevating both the researcher and participant experience, our platform and services are designed with your needs at the core.

Join our thriving community today and embark on a transformative research journey like never before! 🌟