About us

Created for researchers by researchers. Ayda is here to ensure that both the researcher and participant experience is positive every step of the way.

Who we are

Ayda was founded by Shifra Cook, an experienced entrepreneur, former researcher and strategist. We are now a growing team of like minded individuals across multiple disciplines from finance, tech, marketing, customer service and product.

As a team, the core values of the business are what drives us and our work. We look forward to sharing more as we continue to build the future of Ayda.

Our team


Shifra Cook

Clare Jackson

Paul Bullivant


Richard Thornton

Hugh Chappell

Andrew Cook

Bernardus Vorster

What we do

Ayda is a research operations platform built to provide seamless end-to-end participant and research management. From the moment your account is set up we reduce your manual process and data risk.

The researcher and participant experience are at the heart of our platform and service design. Join our community.


Join the Ayda team! We are currently not recruiting but check back to see when we are.

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